Deskripsi Pekerjaan
Are you a creative storyteller with a passion for building brands? Anugrah Linen Indonesia is seeking a dynamic Marketing Communication Specialist to join our growing team in Jakarta. In this role, you will be the voice of our brand, crafting compelling narratives that resonate with our audience and drive engagement across our digital ecosystem.
The ideal candidate will be a trend-savvy creator who understands the nuances of social media culture, particularly on platforms like TikTok and Instagram. You will play a pivotal role in shaping our brand identity, managing content calendars, and fostering meaningful connections with our community. If you are highly motivated, detail-oriented, and ready to elevate our brand presence to the next level, we want to hear from you.
Tanggung Jawab
- Develop and execute creative content strategies for TikTok, Instagram, and other emerging social media platforms.
- Create high-quality, engaging visual and written content (reels, posts, and captions) that aligns with the brand's aesthetic.
- Monitor social media trends, competitor activities, and industry shifts to keep our brand relevant and ahead of the curve.
- Manage the content calendar to ensure consistent posting and brand visibility.
- Analyze performance metrics (insights/analytics) to optimize future content and drive higher engagement rates.
- Collaborate with the design and operations teams to align marketing campaigns with product launches and promotional activities.
- Engage with the online community by responding to comments, direct messages, and fostering brand loyalty.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience in social media management or content creation, with a strong portfolio showcasing your work (TikTok/IG content).
- Deep understanding of current social media trends, algorithm mechanics, and content formats (specifically short-form video).
- Excellent copywriting and editing skills in both Bahasa Indonesia and English.
- Proficiency in content editing tools (e.g., CapCut, Adobe Premiere, Canva, or similar).
- Strong analytical mindset to interpret data and translate insights into actionable strategies.
- Ability to work independently, manage multiple deadlines, and adapt quickly to a fast-paced environment.