Deskripsi Pekerjaan
Join Garuda Wisnu Kencana Cultural Park (GWK) as a Marketing Communication Specialist and become the voice of one of Indonesia's most iconic cultural landmarks. In this dynamic role, you'll shape our digital presence across social media platforms, manage our official website, and drive strategic Google Ads campaigns to elevate brand identity and audience engagement. You'll work in an inspiring environment surrounded by art and culture, crafting compelling narratives that showcase GWK's unique offerings to global audiences. This position requires a blend of creativity and analytical skills to optimize digital channels, foster community growth, and align all communications with our cultural mission. If you're passionate about digital marketing and cultural preservation, this is your opportunity to make an impact.
Tanggung Jawab
- Manage and grow GWK's social media platforms (Facebook, Instagram, Twitter, TikTok) through engaging content creation and community interaction.
- Oversee website content updates, SEO optimization, and user experience enhancements.
- Develop, execute, and monitor Google Ads campaigns to drive traffic and conversions.
- Create compelling marketing materials aligned with brand guidelines and cultural values.
- Analyze digital metrics and report on campaign performance to refine strategies.
- Collaborate with cross-functional teams on integrated marketing initiatives.
- Stay current with digital marketing trends and platform algorithm changes.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- Minimum 2 years experience in social media management and digital marketing.
- Proficiency in Google Ads, Google Analytics, and CMS platforms.
- Strong content creation skills with portfolio demonstrating visual/written work.
- Fluency in English and Bahasa Indonesia (written and verbal).
- Experience with Adobe Creative Suite and graphic design tools.
- Ability to analyze data and derive actionable insights.
- Passion for cultural tourism and Indonesian heritage.