Deskripsi Pekerjaan
Join RASA PEMERSATU BANGSA as a Marketing Communication Staff to drive brand growth through innovative strategies. You'll develop comprehensive marketing plans and execute promotional campaigns across digital and traditional channels. This role requires a creative professional who can translate brand vision into compelling narratives that resonate with target audiences. Collaborate with cross-functional teams to ensure consistent messaging while analyzing campaign performance to optimize ROI. We offer a dynamic environment where you can sharpen your strategic planning skills and contribute to impactful marketing initiatives that expand our market presence in Balikpapan and beyond.
As a key member of our marketing team, you'll gain exposure to integrated marketing communications, consumer behavior analysis, and budget management. The position provides opportunities to develop expertise in content creation, social media engagement, and promotional event coordination. We value proactive individuals who can adapt to market trends while maintaining brand integrity. If you're passionate about connecting brands with audiences through strategic communication, this role offers a platform to grow your career in marketing.
Tanggung Jawab
- Develop and implement comprehensive marketing communication strategies aligned with business objectives
- Design and execute multi-channel promotional campaigns across digital, print, and event platforms
- Create engaging content for various media including social media, email newsletters, and promotional materials
- Monitor campaign performance metrics and optimize strategies based on data insights
- Collaborate with design, sales, and product teams to ensure cohesive brand messaging
- Manage marketing budgets and allocate resources effectively for maximum impact
- Analyze market trends and competitor activities to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 2 years of experience in marketing communication or campaign management
- Strong proficiency in digital marketing tools (Google Analytics, social media platforms)
- Exceptional written and verbal communication skills with attention to detail
- Proven ability to develop creative content and promotional materials
- Experience with budget management and campaign performance analysis
- Ability to work collaboratively in cross-functional teams
- Knowledge of marketing automation software is a plus