Deskripsi Pekerjaan
Are you a visionary storyteller with a passion for the F&B industry? Wakaka Group Indonesia is looking for a dynamic and results-oriented Marketing Communications Manager to join our team in Jakarta Utara. In this pivotal role, you will be the architect of our brand voice, driving strategic communication initiatives that resonate with our target audience and elevate our market presence.
As our Marketing Communications Manager, you will lead the charge in crafting high-impact brand narratives, managing multi-channel campaigns, and fostering strong connections with our community. You will work closely with cross-functional teams to ensure consistent brand messaging across digital, social, and traditional media platforms. If you thrive in a fast-paced environment and have a proven track record of driving brand growth and consumer engagement, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing communication strategies to support brand growth and business objectives.
- Lead the creation of compelling content for social media, PR, email marketing, and digital advertising campaigns.
- Manage end-to-end event planning and promotional activities to enhance brand visibility.
- Monitor and analyze market trends and competitor activities to identify new growth opportunities.
- Oversee brand reputation management and maintain positive relations with media partners and key stakeholders.
- Collaborate with the creative team to ensure high-quality visual and written assets that align with brand identity.
- Track, report, and optimize the ROI of all marketing and communication initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 5 years of experience in marketing communications, brand management, or PR, preferably within the F&B or retail sector.
- Strong proficiency in digital marketing tools, social media analytics, and PR management.
- Excellent command of both written and spoken English and Indonesian.
- Proven ability to develop creative strategies and translate them into measurable business results.
- Strong leadership skills with the ability to manage teams and influence cross-functional stakeholders.
- Excellent project management skills with a sharp attention to detail.