Deskripsi Pekerjaan
Are you a creative storyteller with a passion for brand elevation? PT. Satya Langgeng Sentosa, the powerhouse behind Roman Ceramics, is seeking a dynamic Marketing Communications Specialist to join our team in Bandung. As a leader in the ceramics and building materials industry, we pride ourselves on quality and innovation. In this role, you will be the heartbeat of our brand's voice, responsible for crafting compelling narratives that resonate with our diverse audience.
You will manage end-to-end marketing communication campaigns, bridging the gap between our premium product offerings and our target market. Whether it is driving digital engagement, managing public relations, or coordinating brand activations, you will play a pivotal role in maintaining Roman Ceramics' position as a market leader. If you are a proactive professional who thrives in a collaborative environment, we want to hear from you.
Tanggung Jawab
- Develop and execute integrated marketing communication strategies to support brand growth.
- Create and manage engaging content for digital platforms, social media, and traditional marketing collateral.
- Collaborate with internal departments to ensure brand consistency across all touchpoints.
- Coordinate product launches, events, and trade exhibitions to maximize market presence.
- Monitor and analyze campaign performance metrics to optimize marketing ROI.
- Build and maintain strong relationships with media outlets, influencers, and community partners.
- Support the development of PR materials, including press releases and company profiles.
- Manage end-to-end campaign lifecycles from concept to execution and reporting.
Kualifikasi
- Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
- Minimum 2-3 years of experience in marketing communications or corporate branding.
- Strong command of English and Bahasa Indonesia, both written and verbal.
- Proficiency in digital marketing tools, social media management, and content creation software.
- Proven track record of managing successful marketing campaigns.
- Creative thinker with an analytical mindset and excellent problem-solving skills.
- Ability to work effectively under tight deadlines in a fast-paced environment.
- A deep appreciation for design, architecture, or interior design aesthetics is a plus.