Deskripsi Pekerjaan
Are you a visionary marketing leader looking to make your mark in the vibrant Bali market? PT Winetobe Bali Indonesia is seeking a dynamic Marketing Director to spearhead our e-commerce expansion and strengthen our distribution footprint. In this pivotal role, you will be the architect of our brand identity, driving growth strategies that resonate with both local and international audiences in the premium beverage sector.
You will lead a high-performing team, leveraging data-driven insights to optimize customer acquisition, retention, and digital engagement. The ideal candidate is a strategic thinker with a proven track record in e-commerce, capable of blending creative brand storytelling with rigorous analytical performance management. If you are passionate about scaling brands and thriving in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to drive e-commerce growth and increase market share.
- Oversee brand positioning and identity to ensure consistent messaging across all digital and physical distribution channels.
- Manage and mentor a diverse marketing team, fostering a culture of creativity, high performance, and continuous improvement.
- Optimize digital marketing spend across channels (SEO, SEM, Social Media, Email) to maximize ROI and customer lifetime value.
- Collaborate closely with operations and sales departments to align marketing efforts with distribution goals.
- Analyze market trends, competitor activity, and consumer behavior to identify new business opportunities.
- Manage marketing budgets, performance tracking, and monthly reporting to senior stakeholders.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of professional experience in marketing management, preferably within E-commerce or FMCG/Distribution industries.
- Strong expertise in digital marketing analytics and performance marketing platforms (Google Ads, Meta Ads, etc.).
- Proven leadership experience in building, managing, and inspiring diverse teams.
- Excellent communication and interpersonal skills with the ability to influence cross-functional teams.
- Deep understanding of the Indonesian consumer landscape and the local Bali market dynamics.
- Proficiency in English and Indonesian is highly preferred.