Deskripsi Pekerjaan
Rumah Sakit Pondok Indah (RSPI) Group is a leading healthcare provider in Indonesia, renowned for excellence in medical service and patient care. We are seeking a dynamic and result-oriented Marketing Executive to join our team in Jakarta Barat.
In this role, you will play a pivotal part in driving revenue growth and strengthening our market position. You will be responsible for conceptualizing, executing, and optimizing marketing programs that align with our institutional values. As a key member of our marketing department, you will collaborate with cross-functional teams to ensure our promotional activities not only reach the right audience but also deliver measurable business impact.
If you are a strategic thinker with a passion for healthcare marketing and a track record of driving successful campaigns, we invite you to contribute your expertise to the RSPI Group.
Tanggung Jawab
- Develop and implement innovative marketing strategies to increase service utilization and institutional revenue.
- Coordinate end-to-end marketing campaigns, including digital, print, and event-based promotions.
- Analyze market trends and competitor activities to identify growth opportunities for our medical facilities.
- Collaborate with internal departments to ensure consistent brand messaging across all patient touchpoints.
- Manage marketing budgets and track performance metrics to ensure maximum ROI for promotional activities.
- Develop promotional materials, brochures, and digital content that effectively communicate our healthcare expertise.
- Facilitate community engagement and partnerships to enhance the brand visibility of the RSPI Group.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of proven experience in a marketing role, preferably in the healthcare or service industry.
- Strong analytical skills with the ability to translate data into actionable marketing strategies.
- Excellent communication and interpersonal skills, with proficiency in both Indonesian and English.
- Demonstrated ability to manage multiple projects simultaneously under tight deadlines.
- Proficiency in digital marketing tools, CRM software, and performance analytics platforms.
- Creative mindset with a keen eye for branding and visual storytelling.