Deskripsi Pekerjaan
Are you a creative storyteller with a passion for education and brand growth? Picket Fence Education is looking for a dynamic and results-driven Marketing Executive to join our team in Medan. As a key member of our marketing department, you will be responsible for developing and executing high-impact campaigns that resonate with our community and elevate our brand presence in the educational sector.
In this role, you will bridge the gap between our innovative educational programs and our target audience. You will have the creative freedom to experiment with new marketing channels, manage social media initiatives, and foster meaningful connections with parents, students, and educational partners. If you are a self-starter who thrives in a collaborative environment and loves turning ideas into actionable marketing campaigns, we want to hear from you.
Tanggung Jawab
- Develop, implement, and track comprehensive marketing campaigns across digital and offline channels.
- Create high-quality, engaging content for social media, newsletters, and promotional materials.
- Manage brand identity to ensure consistency across all communication touchpoints.
- Analyze campaign performance metrics and provide actionable insights to optimize ROI.
- Build and maintain strong relationships with local community partners, influencers, and stakeholders.
- Coordinate and assist in organizing school events, workshops, and educational exhibitions.
- Conduct market research to stay updated on industry trends and competitor activities.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 1-2 years of proven experience in a marketing or creative role.
- Strong proficiency in social media management platforms and digital marketing tools (SEO/SEM knowledge is a plus).
- Excellent written and verbal communication skills in both Indonesian and English.
- Creative thinker with a strong eye for design and visual storytelling.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Deep passion for education and a desire to make a positive impact in the community.