Deskripsi Pekerjaan
Are you a visionary growth-hacker with a passion for building brands? We are seeking a dynamic and results-driven Marketing Lead to join our team in Jakarta. In this pivotal role, you will be responsible for spearheading our comprehensive marketing strategy, overseeing multi-channel campaigns, and driving sustainable business growth.
As the Marketing Lead, you will act as the bridge between creative vision and data-backed execution. You will work closely with stakeholders to define market positioning, optimize conversion funnels, and elevate our brand presence in a competitive digital landscape. If you possess a blend of analytical rigor and creative flair, we invite you to help us shape the future of our business.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that align with business growth objectives.
- Lead and mentor the marketing team, fostering a culture of high performance and continuous improvement.
- Oversee multi-channel digital campaigns, including SEO, SEM, Social Media, and Email Marketing.
- Analyze campaign performance metrics and provide actionable insights to optimize ROI.
- Collaborate with product and sales teams to align marketing efforts with product roadmaps and revenue targets.
- Manage marketing budgets, allocating resources effectively to maximize impact.
- Stay abreast of industry trends and competitor activities to maintain a competitive advantage.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5-7 years of experience in marketing roles, with at least 2 years in a leadership capacity.
- Proven track record of managing successful digital marketing campaigns and achieving measurable growth.
- Deep understanding of marketing automation tools, CRM software, and web analytics (e.g., Google Analytics, HubSpot).
- Strong leadership, interpersonal, and communication skills, with the ability to influence cross-functional teams.
- Strategic thinker with a strong data-driven mindset and problem-solving abilities.
- Fluency in English and Indonesian is highly preferred.