Deskripsi Pekerjaan
Erajaya is looking for a dynamic and strategic Marketing Lead (Assistant Manager level) to join our expanding Food & Beverage division. In this role, you will be the driving force behind brand growth, customer acquisition, and market penetration for our F&B portfolio. This is a unique opportunity to shape the narrative of our F&B brands in a competitive retail landscape.
As a Marketing Lead, you will bridge the gap between creative brand storytelling and data-driven performance marketing. You will work closely with cross-functional teams to execute high-impact campaigns that resonate with our target audience, ensuring that every touchpoint—from digital presence to in-store experience—aligns with our commitment to excellence.
We are seeking a visionary marketer who is not afraid to experiment, thrives in a fast-paced environment, and possesses a deep understanding of the Indonesian F&B and retail ecosystem. If you are a results-oriented leader with a passion for F&B innovation, we want to hear from you.
Tanggung Jawab
- Develop and execute integrated marketing strategies to drive brand awareness and sales growth for F&B outlets.
- Manage end-to-end digital marketing campaigns, including social media, SEO/SEM, and influencer collaborations.
- Analyze market trends, customer behavior, and competitor activities to identify new business opportunities.
- Collaborate with the operations team to align marketing promotions with in-store execution and inventory availability.
- Oversee the annual marketing budget, ensuring optimal allocation across various channels for maximum ROI.
- Monitor and report on key performance indicators (KPIs) to track campaign effectiveness and brand health.
- Lead and mentor a high-performing team to maintain high standards of creative and operational execution.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of proven experience in marketing, with at least 3 years in F&B, Retail, or FMCG industries.
- Strong expertise in digital marketing, including e-commerce strategies, performance marketing, and CRM tools.
- Proven ability to manage budgets, project timelines, and cross-functional team coordination.
- Excellent communication, interpersonal, and leadership skills with a problem-solving mindset.
- Analytical proficiency with tools such as Google Analytics, social media insights, and data visualization platforms.
- Fluent in both Indonesian and English, with strong copywriting and content management skills.