Deskripsi Pekerjaan
Are you a luxury retail strategist with a passion for horology? Hourlogy Indah Perkasa, the premier authorized Distributor, Retailer, and Service Center for OMEGA watches in Indonesia, is seeking an experienced Marketing Manager to elevate our brand presence in the luxury market.
As our Marketing Manager, you will be the custodian of the OMEGA brand voice in Indonesia. You will be responsible for conceptualizing and executing high-impact integrated marketing campaigns that resonate with discerning luxury consumers. This role demands a blend of creative vision, data-driven analytical skills, and an impeccable understanding of the luxury retail landscape. You will oversee multi-channel strategies, including digital engagement, exclusive VIP events, and collaborative brand partnerships, ensuring a premium brand experience at every touchpoint.
The ideal candidate is a strategic storyteller who thrives in a fast-paced environment and possesses a deep appreciation for craftsmanship and technical precision. If you are ready to lead marketing initiatives for a world-class brand, we invite you to join our team in Jakarta.
Tanggung Jawab
- Develop and execute comprehensive annual marketing strategies aligned with OMEGA’s global brand guidelines and local market objectives.
- Plan and manage high-profile luxury events, product launches, and VIP client engagement programs.
- Oversee digital marketing efforts, including social media management, influencer partnerships, and premium email marketing campaigns.
- Collaborate closely with internal sales teams and retail store managers to drive foot traffic and customer acquisition.
- Monitor and analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
- Manage the marketing budget effectively to ensure maximum ROI across all advertising and promotional channels.
- Coordinate with regional headquarters and local media agencies to ensure consistent brand messaging and visual excellence.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5-7 years of experience in luxury brand marketing, retail management, or high-end consumer goods.
- Proven track record of managing integrated marketing campaigns and luxury event management.
- Strong analytical skills with proficiency in digital marketing tools, analytics platforms, and reporting.
- Excellent communication and interpersonal skills, with the ability to engage with high-net-worth clientele and stakeholders.
- Exceptional command of English and Indonesian, both written and verbal.
- Deep understanding of the luxury watch market or high-end lifestyle sector is highly advantageous.
- Strong leadership abilities with experience managing cross-functional teams or external agencies.