Deskripsi Pekerjaan
Are you a passionate and strategic marketing professional with a deep understanding of the beauty industry? PT Lets Cosmetic Indonesia is seeking a dynamic and result-oriented Marketing Manager to lead our brand's growth and market presence in Indonesia. Based in Jakarta Barat, this role offers an exciting opportunity to shape the future of our cosmetics portfolio, driving innovative marketing campaigns and engaging consumers across multiple channels.
As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that align with our brand vision. You will oversee digital marketing, product launches, public relations, and offline activations. The ideal candidate has a proven track record of scaling beauty brands, a creative mindset, and strong leadership skills to guide our energetic marketing team to success.
Join us to inspire confidence and beauty across Indonesia. If you thrive in a fast-paced environment and have a finger on the pulse of the latest beauty trends, we want to hear from you!
Tanggung Jawab
- Develop and execute end-to-end marketing strategies to increase brand awareness, market share, and revenue for our cosmetics portfolio.
- Lead, mentor, and collaborate with the creative, social media, and digital marketing teams to deliver cohesive and impactful campaigns.
- Plan and manage the annual marketing budget, ensuring optimal ROI on all marketing spend and activations.
- Analyze market trends, competitor activities, and consumer behavior to identify new growth opportunities and optimize product positioning.
- Oversee the launch of new products, from conceptualization and positioning to promotional campaigns and post-launch evaluation.
- Manage relationships with external partners, media, influencers, and agencies to maximize brand exposure.
- Monitor and report on the performance of marketing campaigns, utilizing data-driven insights to refine future strategies.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communication, or a related field.
- Minimum of 3-5 years of marketing experience, specifically within the Beauty, Cosmetics, or FMCG Personal Care industry.
- Proven experience in managing multi-channel campaigns (digital, social media, influencer marketing, and offline events).
- Strong leadership and team management skills, with the ability to inspire and drive a creative team.
- Excellent analytical skills, with a data-driven approach to decision-making and performance tracking.
- Up-to-date with the latest trends and best practices in beauty marketing and social media platforms.
- Strong communication and presentation skills in both Indonesian and English.