Deskripsi Pekerjaan
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives at ZHC Aladin International. In this pivotal role, you will be responsible for driving the overall marketing strategy, specifically within the competitive automotive sector. You will oversee high-impact event marketing, manage end-to-end digital campaigns, and ensure efficient customer acquisition processes. The ideal candidate will possess a strong analytical mindset to measure ROI accurately and will act as the key coordinator between OEM partners and internal teams to align on brand goals. If you are a strategic thinker with a passion for the automotive industry, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to drive brand awareness and sales growth in the automotive sector.
- Lead and manage all event marketing activities, ensuring successful execution of product launches and promotional events.
- Oversee digital marketing campaigns, including social media, SEO, and content marketing, to maximize engagement and conversion.
- Analyze campaign performance data to measure ROI and optimize marketing spend for maximum efficiency.
- Act as the primary liaison and coordinator between OEM (Original Equipment Manufacturer) partners and internal marketing teams.
- Develop and implement customer acquisition strategies to expand the client base and enhance customer retention.
- Monitor market trends and competitor activities to identify new opportunities and maintain a competitive edge.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience (5+ years) in marketing management, specifically within the automotive or related industry.
- Strong understanding of digital marketing channels, SEO, SEM, and social media analytics.
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
- Strong negotiation and communication skills for effective OEM relationship management.
- Experience in project management and leading cross-functional teams.
- Fluency in English and Indonesian (Bahasa Indonesia) is preferred.