Deskripsi Pekerjaan
Join MAYA Balian as our Marketing Manager and be instrumental in building our brand from the ground up in one of the world's most sought-after destinations. This is a unique opportunity to shape the marketing strategy for an exciting new venture launching in Bali. You'll have the creative freedom to develop our brand identity, create compelling content, and execute innovative campaigns that will establish MAYA Balian as a premier destination.
As our Marketing Manager, you'll lead our digital presence with a special focus on Instagram, ensuring our brand connects authentically with our target audience. You'll oversee the complete brand launch strategy, coordinating with PR efforts to generate buzz and awareness ahead of our October 1 opening. This role requires a strategic thinker who can balance creativity with analytics to drive measurable results.
Our ideal candidate is passionate about marketing excellence, understands the Bali market, and has experience building brands in the hospitality or tourism sector. You'll have the opportunity to make a significant impact and see your vision come to life as MAYA Balian establishes its presence in the competitive Bali landscape.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to build the MAYA Balian brand from the ground up
- Manage and grow the brand's social media presence, with special focus on Instagram content and engagement
- Plan and execute a successful brand launch campaign for the October 1 opening
- Coordinate public relations activities to generate media coverage and brand awareness
- Create engaging content that showcases the unique offerings and experiences of MAYA Balian
- Monitor marketing performance metrics and adjust strategies based on analytics and market feedback
- Collaborate with cross-functional teams to ensure cohesive brand messaging across all touchpoints
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Previous experience in a marketing management role, preferably in the hospitality or tourism industry
- Strong understanding of digital marketing, particularly social media marketing strategies
- Experience with brand development and launch campaigns from concept to execution
- Excellent communication and interpersonal skills with ability to articulate brand vision
- Creative thinking with a strategic mindset and attention to detail
- Ability to work independently and manage multiple projects simultaneously
- Familiarity with the Bali market and local business environment