Deskripsi Pekerjaan
Are you a visionary marketing professional with a passion for the dynamic world of fashion retail? Kurnia Ciptamoda Gemilang is seeking a highly analytical and creative Marketing Manager to join our team in Jakarta Selatan. In this pivotal role, you will be the driving force behind our brand's growth, responsible for crafting and executing omnichannel marketing strategies that resonate with our target audience.
You will play a hands-on role in managing our digital presence across various marketplace platforms, optimizing customer acquisition funnels, and enhancing brand visibility. The ideal candidate is an expert in data-driven decision-making, comfortable navigating the fast-paced fashion industry, and adept at collaborating with cross-functional teams to deliver exceptional campaign results.
Join us as we continue to push boundaries in the retail landscape and shape the future of our brand identity in Indonesia.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to boost brand awareness and increase market share in the fashion retail sector.
- Manage end-to-end operations of marketplace platforms (e.g., Shopee, Tokopedia, Lazada), ensuring optimal store performance and product visibility.
- Analyze campaign performance metrics and consumer behavior data to iterate strategies for improved ROI and conversion rates.
- Lead content planning and execution, ensuring brand consistency across all online and offline channels.
- Collaborate with the buying and merchandising teams to align marketing promotions with seasonal product launches and inventory levels.
- Manage the marketing budget effectively to ensure maximum efficiency in media spend and promotional activities.
- Monitor competitor activity and industry trends to identify new growth opportunities and innovative marketing channels.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4-6 years of experience in marketing, specifically within fashion retail or e-commerce industries.
- Proven track record in managing marketplace accounts and driving high-volume sales through digital channels.
- Deep understanding of digital marketing tools, SEO/SEM principles, and social media advertising.
- Exceptional analytical skills with proficiency in data visualization and reporting tools.
- Strong leadership and project management capabilities, with the ability to lead cross-functional initiatives.
- Fluency in Indonesian and English is required for effective stakeholder communication.