Deskripsi Pekerjaan
Are you a visionary marketing leader passionate about the lifestyle and retail technology sector? Erajaya Active Lifestyle is seeking a dynamic Marketing Manager to join our elite talent pool. In this pivotal role, you will be the driving force behind our brand positioning and growth strategies in an ever-evolving market.
As a Marketing Manager, you will lead high-impact campaigns that resonate with our target audience, leveraging data-driven insights to optimize performance. You will work closely with cross-functional teams to ensure our marketing initiatives align with overall business objectives, driving brand awareness, customer acquisition, and long-term loyalty for our active lifestyle portfolio.
This position requires a strategic thinker who is comfortable managing complex marketing budgets, analyzing consumer trends, and translating them into actionable plans. If you are a proactive leader with a track record of delivering measurable results, we invite you to apply and help us shape the future of our retail experience.
Tanggung Jawab
- Develop and execute comprehensive integrated marketing strategies to achieve annual business growth targets.
- Analyze market trends, competitor activity, and consumer behavior to identify new opportunities for brand expansion.
- Manage end-to-end marketing campaigns across digital, social, and traditional channels to drive traffic and sales.
- Collaborate with product and sales teams to align promotional activities with inventory and business goals.
- Monitor and report on campaign performance, providing actionable insights to optimize ROI.
- Lead and mentor a high-performing marketing team, fostering a culture of creativity and accountability.
- Manage marketing budgets, ensuring efficient resource allocation and cost-effective spending.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of progressive experience in marketing management, preferably in retail or consumer goods.
- Proven track record of managing multi-channel marketing campaigns with a focus on data-driven results.
- Strong understanding of the Indonesian consumer landscape and lifestyle market trends.
- Excellent leadership and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in marketing analytics tools, CRM software, and digital marketing platforms.
- Fluent in both Indonesian and English, with exceptional communication and presentation skills.