Deskripsi Pekerjaan
We are seeking a dynamic and visionary Marketing Manager to join our growing team in Tangerang. As a leader in the fashion industry, we are looking for a strategic thinker who is passionate about building brand equity, navigating seasonal trends, and executing high-impact integrated marketing campaigns. You will be responsible for bridging the gap between creative vision and commercial results, ensuring our brand maintains a strong presence across both digital platforms and physical retail environments.
The ideal candidate will have a deep understanding of the Indonesian fashion landscape, a data-driven approach to consumer behavior, and the ability to lead cross-functional teams to deliver consistent brand messaging that drives growth and customer loyalty.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that integrate online (social media, e-commerce, digital ads) and offline (events, retail activations) channels.
- Manage the brand identity to ensure consistency across all touchpoints, including visual assets, tone of voice, and customer experience.
- Analyze market trends and consumer data to identify growth opportunities and optimize campaign performance.
- Oversee seasonal product launches, collaborating closely with merchandising and design teams.
- Manage the annual marketing budget, ensuring cost-effectiveness and high ROI on all advertising expenditures.
- Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
- Develop strategic partnerships with influencers, fashion platforms, and relevant industry stakeholders.
Kualifikasi
- Minimum of 5 years of experience in Marketing, preferably within the Fashion, Retail, or Lifestyle industry.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven track record of managing successful omnichannel marketing campaigns.
- Deep understanding of digital marketing tools, social media trends, and fashion e-commerce platforms.
- Strong analytical skills with proficiency in marketing performance metrics and ROI tracking.
- Excellent leadership abilities and experience managing cross-functional teams.
- Fluent in English and Indonesian, with excellent communication and presentation skills.