Deskripsi Pekerjaan
Are you a strategic thinker with a passion for the fashion industry? WinnerSumbiri Knitting Factory is seeking a dynamic and results-driven Marketing Manager to lead our retail division. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that elevate our brand presence, drive foot traffic to our retail outlets, and maximize sales growth.
As the Marketing Manager, you will bridge the gap between our manufacturing excellence and the end consumer. You will oversee the full lifecycle of retail marketing initiatives, from visual merchandising and in-store activations to digital engagement and market analysis. We are looking for a leader who can inspire a team, analyze market trends, and ensure our products resonate with our target audience. If you are ready to make a significant impact in the fashion retail sector, we want to hear from you.
Tanggung Jawab
- Develop and implement a holistic marketing strategy aligned with the company’s business goals and brand identity.
- Oversee the management of all retail store operations, including visual merchandising standards and customer experience initiatives.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance environment.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum return on investment (ROI).
- Drive digital marketing campaigns, including social media management, email marketing, and SEO/SEM to increase online visibility.
- Analyze sales data and market trends to identify new opportunities for growth and product positioning.
- Collaborate with the production and sales teams to ensure marketing materials accurately reflect product availability and quality.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Fashion Merchandising, or a related field.
- Minimum of 3-5 years of experience in marketing, with a focus on the fashion, textile, or retail industry.
- Proven track record of successfully managing retail operations and driving sales growth.
- Strong leadership skills with the ability to manage, motivate, and develop a diverse team.
- Proficiency in digital marketing tools, CRM software, and MS Office Suite.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Creative mindset with a keen eye for detail and fashion trends.