Deskripsi Pekerjaan
Join Private Advertiser's dynamic marketing team as a Food & Beverage Specialist Marketing Manager! Lead innovative marketing strategies to elevate our F&B brand presence in a competitive market. This role offers competitive compensation including performance bonuses and structured career development opportunities. You'll drive market penetration through data-driven campaigns, brand storytelling, and cross-functional collaboration. Ideal candidates will blend creative vision with analytical rigor to capitalize on emerging food industry trends while maintaining brand consistency.
Tanggung Jawab
- Develop and execute comprehensive F&B marketing strategies aligned with business objectives
- Conduct market research to identify consumer trends and competitive landscape
- Manage multi-channel campaigns (digital, social, events, partnerships)
- Collaborate with product teams on new launches and promotional activities
- Optimize marketing ROI through performance analytics and A/B testing
- Build and maintain strategic relationships with distributors and retail partners
- Lead cross-functional initiatives with sales, R&D, and operations teams
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years marketing experience with F&B industry specialization
- Proven track record in campaign development and execution
- Strong analytical skills with experience in market research tools
- Proficiency in digital marketing platforms and analytics
- Excellent communication and stakeholder management abilities
- Strategic thinking with creative problem-solving skills