Deskripsi Pekerjaan
Are you a strategic marketing leader passionate about driving innovation in the healthcare sector? PT Mega Pratama Medicalindo is seeking an experienced and results-driven Marketing Manager to spearhead our brand presence and product distribution in the medical device industry. In this pivotal role, you will be responsible for crafting end-to-end marketing strategies that bridge the gap between our high-quality medical solutions and the healthcare providers who rely on them.
You will lead a dynamic team, analyze market trends, and implement data-driven campaigns to strengthen our competitive positioning in Tangerang and beyond. We are looking for a visionary professional who understands the unique nuances of the medical sales landscape, possesses strong stakeholder management skills, and is adept at turning complex technical product specifications into compelling value propositions.
Join us in our mission to improve patient outcomes by ensuring our state-of-the-art medical equipment reaches the right facilities effectively and efficiently.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with organizational growth objectives for medical equipment.
- Analyze market intelligence, competitor activities, and customer feedback to identify new business opportunities.
- Collaborate closely with the sales team to develop effective marketing collateral, sales tools, and product training materials.
- Manage the entire marketing budget, ensuring optimal allocation across digital, trade show, and direct marketing channels.
- Oversee brand identity and corporate positioning to ensure consistency across all communication platforms.
- Plan and coordinate participation in medical exhibitions, seminars, and industry conferences to increase brand visibility.
- Evaluate and report on campaign performance using key performance indicators (KPIs) to drive continuous improvement.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).
- Minimum of 5 years of experience in marketing management, specifically within the medical device or healthcare industry.
- Proven track record of building and executing successful B2B marketing campaigns.
- Deep understanding of the Indonesian medical regulatory environment and healthcare procurement processes.
- Strong leadership skills with the ability to mentor and motivate high-performing cross-functional teams.
- Exceptional communication, negotiation, and interpersonal skills with fluency in English and Indonesian.
- Proficient in digital marketing tools, CRM software, and market analysis applications.