Deskripsi Pekerjaan
Are you a creative visionary with a passion for storytelling? Dreamland is seeking a dynamic Marketing Manager & Social Media Specialist to elevate our premium family brand. Based in the heart of Bali, you will be the driving force behind our brand identity, translating our core values into captivating digital experiences that resonate with local and international families.
In this role, you won't just post content; you will craft a narrative. You will lead the strategy, design, and execution of multi-channel marketing campaigns. We are looking for an individual who understands the intersection of high-end hospitality/lifestyle marketing and authentic social engagement. If you are data-driven, creatively bold, and ready to make a significant impact on a growing premium brand, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that align with brand objectives and growth targets.
- Manage end-to-end social media presence, including content creation, scheduling, and community engagement across Instagram, TikTok, and Facebook.
- Curate high-quality visual content (photo/video) that showcases our unique brand proposition.
- Analyze campaign performance metrics and provide actionable insights to optimize ROI and audience reach.
- Coordinate with internal teams and external partners for promotional events and collaborative marketing efforts.
- Monitor industry trends and competitor activities to maintain our competitive edge in the Bali market.
- Implement paid advertising strategies (Meta Ads/Google Ads) to drive traffic and direct bookings/inquiries.
Kualifikasi
- Proven experience as a Marketing Manager, Social Media Manager, or similar creative role, preferably within the lifestyle or hospitality sector.
- Strong portfolio demonstrating successful social media growth and high-quality content production.
- Exceptional storytelling and copywriting skills in English; proficiency in Indonesian is a strong plus.
- Deep understanding of platform-specific algorithms and creative trends.
- Proficiency in Adobe Creative Suite (Premiere, Photoshop, Lightroom) or mobile editing tools (CapCut, Canva).
- Strategic thinker with a data-driven mindset and experience using analytics tools.
- Ability to thrive in a fast-paced environment and work effectively within the unique culture of Bali.