Deskripsi Pekerjaan
Are you a creative trendsetter with a passion for fashion? Beatrice Clothing is currently seeking a dynamic and results-driven Marketing Officer to join our growing team in Jakarta Barat. In this role, you will be the heartbeat of our brand's voice, responsible for executing high-impact marketing campaigns that resonate with our target audience and drive engagement.
As a Marketing Officer, you will work closely with the creative and sales teams to elevate our brand presence across digital and traditional channels. We are looking for someone who stays ahead of fashion trends, understands consumer behavior in the Indonesian market, and thrives in a fast-paced retail environment. If you are ready to make a significant impact on an evolving fashion brand, we want to meet you.
Tanggung Jawab
- Develop and execute multi-channel marketing campaigns to increase brand awareness and drive sales.
- Manage and curate content for social media platforms, ensuring a consistent and engaging brand aesthetic.
- Conduct market research to identify emerging fashion trends and competitor activities.
- Collaborate with influencers and brand ambassadors to expand the company's digital footprint.
- Monitor and analyze campaign performance metrics to optimize marketing ROI.
- Organize and coordinate promotional events, product launches, and community engagements.
- Support the sales team with marketing collateral and promotional materials for retail stores.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
- Minimum 2 years of experience in marketing, preferably in the fashion or retail industry.
- Proficiency in digital marketing tools, social media management, and content creation.
- Excellent verbal and written communication skills in both Indonesian and English.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Ability to thrive in a fast-paced work environment and manage multiple projects simultaneously.
- Creative mindset with a keen eye for visual design and brand storytelling.