Deskripsi Pekerjaan
Are you a passionate marketing professional looking to make a meaningful impact in the healthcare sector? Biotech Pharmaceuticals of Indonesia is seeking a highly motivated and creative Marketing Officer to join our clinical operations team in Pluit, Jakarta Utara.
In this role, you will be the driving force behind our brand presence, balancing digital strategy with hands-on field engagement. You will play a pivotal role in expanding our patient base, fostering strategic healthcare partnerships, and elevating our clinic's visibility in the competitive Jakarta market. We are looking for someone who thrives on growth, understands the nuances of the medical marketing landscape, and is eager to develop innovative campaigns that truly connect with our community.
If you have a blend of digital marketing expertise and a knack for building professional relationships, we want to hear from you. Join us in our mission to provide high-quality healthcare services through effective and patient-centric marketing strategies.
Tanggung Jawab
- Develop and execute multi-channel digital marketing campaigns across social media platforms to increase brand awareness.
- Conduct regular field visits to healthcare partners, corporate clients, and the local community to build strong professional networks.
- Manage and optimize social media content calendars to maintain consistent engagement with potential and existing patients.
- Identify and pursue new business partnership opportunities with relevant healthcare entities, insurance providers, and local businesses.
- Analyze marketing performance metrics and patient feedback to refine outreach strategies and improve conversion rates.
- Collaborate with the clinic management team to organize health seminars, community events, and medical promotions.
- Support the patient retention process through proactive communication and CRM management.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 1-2 years of experience in marketing, preferably within the healthcare, pharmacy, or clinic industry.
- Proficient in managing social media business accounts (Instagram, Facebook, TikTok) and basic content creation.
- Strong interpersonal and communication skills, with the ability to conduct professional field visits and presentations.
- Deep understanding of the local healthcare market and patient acquisition strategies.
- Creative thinker with a data-driven approach to solving marketing challenges.
- Ability to work independently and as part of a team under a contract-based engagement.
- Residing in or willing to work in the Jakarta Utara (Pluit) area.