Deskripsi Pekerjaan
We are seeking a dynamic Marketing Officer to drive brand growth and market expansion for Propan Raya Industrial Coating Chemicals. In this role, you will spearhead comprehensive marketing initiatives across both digital and traditional channels to enhance brand visibility and customer engagement. You'll develop innovative campaign concepts aligned with market trends and business objectives, while managing end-to-end execution of promotional activities. The ideal candidate will possess a strategic mindset with hands-on experience in creating compelling brand narratives and measuring campaign ROI. Join our team to shape the future of industrial marketing solutions.
Tanggung Jawab
- Develop and execute multi-channel marketing campaigns to increase brand awareness and market share
- Plan and coordinate offline promotional events and brand activations
- Manage digital marketing strategies including social media, email campaigns, and content marketing
- Conduct market research to identify customer insights and competitive landscape
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Monitor industry trends and emerging marketing technologies
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 2 years of marketing experience in B2B or industrial sector
- Proficiency in digital marketing tools and analytics platforms
- Strong project management and campaign execution skills
- Excellent written and verbal communication abilities
- Creative thinking with data-driven decision-making approach
- Ability to work independently and in team environments