Deskripsi Pekerjaan
Optik Melawai, a premier retail leader in eyewear and fashion optics, is seeking a visionary Marketing Operations (VM & Creative) Manager to join our dynamic team in Jakarta. In this pivotal role, you will be the bridge between creative conceptualization and operational excellence, ensuring our brand narrative is visually consistent across all customer touchpoints.
You will lead our visual merchandising (VM) strategy, overseeing the execution of high-impact in-store displays and creative campaigns that drive customer engagement and sales growth. This position is ideal for a strategic leader who thrives in a fast-paced retail environment, possesses a sharp aesthetic sense, and excels at managing talented cross-functional teams to deliver exceptional retail experiences.
If you are passionate about retail marketing, have a track record of elevating brand visual identity, and want to make a measurable impact on a national scale, we invite you to apply.
Tanggung Jawab
- Develop and execute an innovative Visual Merchandising (VM) strategy aligned with global luxury and retail trends.
- Oversee the end-to-end creative production process for in-store signage, window displays, and promotional materials.
- Collaborate with store operations to ensure visual standards are consistently maintained across all retail outlets.
- Manage and mentor a creative team of designers and VM specialists to foster a culture of high performance and creativity.
- Analyze sales data and customer flow to optimize store layouts and product placement strategies.
- Manage marketing budgets, vendor relationships, and project timelines to ensure ROI on all creative initiatives.
- Lead cross-departmental coordination for product launches and seasonal marketing campaigns.
Kualifikasi
- Bachelor’s degree in Marketing, Design, Communications, or a related field.
- Minimum 5-7 years of experience in retail marketing, visual merchandising, or creative management, preferably within the fashion or retail optics industry.
- Strong portfolio showcasing expertise in retail store design, window displays, and creative campaigns.
- Proven ability to manage and inspire creative teams in a deadline-driven environment.
- Excellent project management skills with proficiency in tools like Adobe Creative Suite and MS Office.
- Strong analytical mindset with the ability to translate creative concepts into sales-driving results.
- Fluent in Bahasa Indonesia and English, with excellent communication and stakeholder management skills.