Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for the automotive industry? Plaza Capital is seeking a strategic and creative Marketing & PR Manager to join our team, specifically based at Plaza Subaru in Jakarta. In this role, you will be the driving force behind our brand's voice, responsible for developing and executing comprehensive marketing, branding, and PR strategies that align with our ambitious business objectives.
The successful candidate will lead brand awareness initiatives, manage high-impact campaigns, and foster strong relationships with media and stakeholders. You will work in a fast-paced, high-performance environment where innovation and results are rewarded. If you are a natural storyteller with an analytical mind, ready to elevate the Subaru brand in the Indonesian market, we invite you to apply.
Tanggung Jawab
- Develop and execute annual marketing, branding, and PR strategies to drive business growth and brand equity.
- Manage end-to-end campaign lifecycles, from conceptualization and budgeting to execution and performance analysis.
- Build and maintain strong relationships with media outlets, influencers, and industry partners to secure high-quality PR coverage.
- Oversee the creation of all marketing collateral, including digital content, social media assets, and promotional materials.
- Collaborate with cross-functional teams to ensure brand consistency across all customer touchpoints at Plaza Subaru.
- Monitor market trends, competitor activities, and consumer insights to identify new opportunities for growth.
- Prepare regular performance reports to present key marketing metrics and ROI to senior leadership.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 5 years of experience in marketing and PR management, preferably within the automotive or premium lifestyle sector.
- Strong understanding of brand management, digital marketing, and public relations tactics.
- Excellent communication and copywriting skills in both Bahasa Indonesia and English.
- Proven ability to manage budgets, vendors, and cross-departmental projects effectively.
- Strong analytical skills with proficiency in digital marketing tools and performance tracking platforms.
- Creative, strategic thinker with a proactive approach to problem-solving.