Deskripsi Pekerjaan
Be the new member of the Zoomlion Family! Join Zoomlion, a global leader in construction machinery, as a Marketing Promotions specialist. We are seeking a creative and results-oriented professional to drive our brand presence and enhance customer engagement in the Indonesian market. In this pivotal role, you will design and implement innovative promotional strategies that resonate with our target audience in the infrastructure and construction sectors.
Your primary focus will be on coordinating cross-functional campaigns, managing event logistics, and analyzing market trends to ensure our messaging remains competitive. You will work closely with the sales and product teams to align marketing efforts with business objectives, ensuring maximum ROI for every initiative. If you are passionate about marketing excellence and want to contribute to a company that is shaping the future of construction, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive marketing promotion plans to drive brand awareness and lead generation.
- Coordinate with internal teams (Sales, Product, Design) to ensure consistent brand messaging across all channels.
- Manage promotional budgets and analyze campaign performance metrics to optimize future strategies.
- Organize and oversee exhibitions, product launches, and corporate events to enhance market visibility.
- Build and maintain strong relationships with external agencies, media partners, and key stakeholders.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
- Prepare detailed reports and presentations for management regarding campaign status and results.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of experience in marketing promotions, brand management, or sales support.
- Strong understanding of the construction machinery or industrial equipment sector is highly preferred.
- Excellent written and verbal communication skills in both English and Indonesian.
- Proficiency in digital marketing tools, CRM software, and social media management platforms.
- Strong project management skills with the ability to prioritize tasks and meet tight deadlines.
- Proactive, self-motivated, and able to work effectively in a fast-paced team environment.