Deskripsi Pekerjaan
Are you a passionate marketing professional with a love for fashion and retail? Kanmo Group, the leading retail distributor in Indonesia, is seeking a high-energy Marketing Senior Executive to join our team for the iconic global brand, Havaianas.
In this pivotal role, you will be the driving force behind Havaianas' marketing presence in Indonesia. You will be responsible for executing 360-degree marketing campaigns, managing brand identity, and boosting consumer engagement across digital and offline channels. If you have a track record of driving sales through creative marketing strategies and want to work with a world-renowned footwear brand, we want to hear from you.
You will collaborate closely with regional teams, manage agency partners, and ensure that every customer interaction reflects the vibrant, joyful essence of the Havaianas brand.
Tanggung Jawab
- Develop and execute comprehensive annual and seasonal marketing plans to drive brand awareness and sales growth for Havaianas.
- Manage the end-to-end implementation of multi-channel campaigns, including social media, influencer partnerships, and event activations.
- Analyze marketing data and consumer insights to optimize campaign performance and maximize ROI.
- Coordinate with visual merchandising and retail operations teams to ensure consistent brand messaging across all stores.
- Manage relationships with external agencies, media partners, and creative vendors to ensure timely delivery of high-quality assets.
- Oversee the brand's digital presence, ensuring content calendar consistency and community engagement.
- Monitor market trends and competitor activities to identify new growth opportunities in the Indonesian market.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of experience in brand marketing, preferably within the fashion, lifestyle, or FMCG industry.
- Deep understanding of the Indonesian consumer landscape and current digital marketing trends.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Excellent communication and interpersonal skills, with fluency in English and Indonesian.
- Proven ability to analyze performance metrics and translate them into actionable business insights.
- Creative mindset with an eye for detail and a passion for retail excellence.