Deskripsi Pekerjaan
Are you a creative visionary with a passion for F&B marketing? TuanTanah, located in the vibrant SCBD Park, is seeking a dynamic Marketing & Social Media Specialist to elevate our brand presence and drive foot traffic to our coffee shop. As part of our team, you will be the voice of TuanTanah, crafting compelling narratives and visual storytelling that resonate with the bustling SCBD community.
The ideal candidate is a trend-setter who understands the local cafe culture, excels in digital community building, and knows exactly how to convert social media engagement into loyal customers. If you are pro-active, data-driven, and ready to bring fresh, innovative ideas to one of Jakarta's most exciting hubs, we want to hear from you!
Tanggung Jawab
- Develop and execute creative social media strategies across Instagram, TikTok, and other relevant platforms to increase brand awareness.
- Create high-quality, aesthetic content including photos, short-form videos, and engaging captions that reflect the TuanTanah identity.
- Manage community interactions, responding to customer queries and fostering positive engagement online.
- Collaborate with the operations team to promote in-store events, seasonal menus, and special marketing campaigns.
- Monitor and analyze social media metrics to track performance and adjust strategies for maximum ROI.
- Stay up-to-date with current F&B and social media trends to keep our content fresh and competitive.
- Coordinate with influencers and local partners for collaborative marketing initiatives within the SCBD area.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Design, or a related field.
- Minimum 1-2 years of experience in social media management or digital marketing, preferably in the F&B or Lifestyle industry.
- Proficiency in content creation tools (Canva, CapCut, Adobe Creative Suite, or similar) and mobile photography.
- Strong command of Indonesian and English (written and verbal).
- Deep understanding of Jakarta’s cafe culture and current digital trends.
- Proactive mindset with the ability to work independently in a fast-paced environment.
- Strong organizational skills and ability to manage multiple content pillars simultaneously.