Deskripsi Pekerjaan
Are you a creative marketing professional looking to make your mark in the lifestyle and fashion industry? Sunset Eyewear is seeking a passionate and data-driven Marketing Specialist to join our growing team in the heart of Denpasar, Bali. In this role, you will be the driving force behind our brand's voice, helping us connect with our audience through innovative storytelling and strategic digital execution.
The ideal candidate is a digital native who understands the nuances of the Indonesian market and has a keen eye for branding. You will play a pivotal role in shaping our marketing strategy, from conducting deep-dive market research to executing high-impact advertising campaigns. If you are organized, creative, and ready to grow with a brand that values style and quality, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to elevate the Sunset Eyewear brand.
- Conduct thorough market research and competitor analysis to identify new growth opportunities.
- Manage end-to-end digital advertising campaigns, including budget management and performance tracking.
- Oversee social media content calendars and community engagement across all platforms.
- Coordinate branding initiatives to ensure a consistent visual and tonal identity.
- Collaborate with internal teams to align marketing efforts with overall business goals.
- Perform administrative tasks to ensure marketing operations run smoothly and efficiently.
Kualifikasi
- Minimum of 2 years of professional experience in marketing, communications, or a related field.
- Strong understanding of digital marketing tools, SEO/SEM best practices, and social media analytics.
- Excellent verbal and written communication skills in both Indonesian and English.
- Proven ability to create engaging content that resonates with a target audience.
- Strong organizational skills with a high attention to detail for project management.
- Degree in Marketing, Communications, Business, or a related creative discipline.
- Creative problem-solving skills and a passion for the fashion/eyewear industry.