Deskripsi Pekerjaan
Are you a creative and strategic marketing professional looking to make a delicious impact? Golden Bakery is seeking a dynamic Marketing Specialist to become the driving force behind our market expansion efforts. In this pivotal role, you will be responsible for nurturing and strengthening relationships with both B2B partners and B2C customers, while simultaneously driving sales growth for our signature bakery products.
As the face of our marketing initiatives, you will develop and execute innovative campaigns, manage our brand identity, and analyze market trends to ensure we stay ahead of the competition. We are looking for a passionate individual who can translate our delicious offerings into compelling value propositions. Join us in creating delightful experiences for our customers and growing our presence in the heart of Surakarta.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to drive market expansion and increase brand visibility.
- Manage and nurture relationships with B2B partners, distributors, and B2C customers to ensure high retention.
- Plan and execute multi-channel marketing campaigns to boost sales of premium bakery products.
- Monitor market trends, competitor activities, and consumer feedback to identify new growth opportunities.
- Collaborate closely with the sales team to align marketing efforts with business goals and revenue targets.
- Manage the brand image and ensure consistent communication across all marketing channels and touchpoints.
- Analyze sales data and campaign performance to optimize future marketing strategies and ROI.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably within the food and beverage or FMCG industry.
- Strong understanding of B2B and B2C sales cycles and effective customer relationship management (CRM).
- Excellent verbal and written communication skills in English and Indonesian.
- Proficiency in digital marketing tools, social media platforms, and basic graphic design software.
- Creative mindset with the ability to develop engaging marketing content and campaigns.
- Ability to work independently and meet tight deadlines in a fast-paced, dynamic environment.