Deskripsi Pekerjaan
We are looking for a dynamic and results-oriented Marketing Specialist to join the Bakers Table team. In this pivotal role, you will drive brand awareness and generate high-quality leads by planning, executing, and analyzing cross-channel marketing campaigns. You will play a crucial part in shaping our market presence and connecting with our customers through innovative, data-driven strategies.
As a Marketing Specialist, you will work closely with our leadership team to define our brand voice, oversee digital presence, and ensure our marketing efforts align with our business goals. If you are passionate about creative storytelling and have a knack for analytics, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to enhance brand visibility and drive engagement.
- Manage and optimize social media platforms (Facebook, Instagram, LinkedIn) to grow our audience.
- Create compelling content, including blog posts, newsletters, and promotional materials, in collaboration with the design team.
- Analyze campaign performance data to identify trends, measure ROI, and optimize future marketing efforts.
- Conduct market research to understand competitor activities and customer needs in the local Medan area.
- Oversee email marketing campaigns and coordinate with sales teams to align on lead generation.
- Monitor industry trends and recommend new tools or platforms to improve our marketing efficiency.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of proven experience in a marketing role.
- Strong understanding of digital marketing channels, including SEO, SEM, and social media advertising.
- Excellent written and verbal communication skills in both English and Bahasa Indonesia.
- Proficiency in content management systems and graphic design tools (e.g., Canva, Adobe Creative Suite).
- Strong analytical skills with the ability to interpret data and generate actionable reports.
- Proactive, creative, and able to work independently in a fast-paced, team-oriented environment.