Deskripsi Pekerjaan
Join our dynamic team as a Marketing Specialist where you'll shape the future of our brand's presence. This pivotal role requires strategic vision to craft compelling marketing campaigns that drive brand awareness, customer acquisition, and market expansion. You'll develop comprehensive marketing plans across digital and traditional channels, leveraging data analytics to optimize performance and ROI. Collaborate with creative teams to ensure brand consistency, while staying ahead of industry trends and consumer behavior shifts. This position offers the opportunity to lead impactful initiatives that directly contribute to business growth in Jakarta's competitive marketplace.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with business objectives
- Lead end-to-end campaign management across digital platforms (social media, SEO, email)
- Conduct market research and competitor analysis to identify growth opportunities
- Manage marketing budgets and measure campaign effectiveness through KPIs
- Coordinate with cross-functional teams (creative, sales, product) for integrated campaigns
- Analyze consumer insights and market trends to refine marketing approaches
- Build and maintain relationships with media partners and vendors
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of proven marketing experience with digital campaign expertise
- Strong analytical skills with proficiency in marketing analytics tools
- Exceptional communication and presentation abilities
- Experience with CRM platforms and marketing automation software
- Creative problem-solving with data-driven mindset
- Portfolio demonstrating successful marketing campaigns