Deskripsi Pekerjaan
Are you a creative strategist with a passion for building brand identity and driving market engagement? We are looking for a dynamic Marketing Specialist to join our team in Tangerang. In this role, you will be at the forefront of our brand's growth, responsible for designing and executing comprehensive marketing communication strategies that align with our company's vision and long-term business goals.
The ideal candidate will possess a blend of creative flair and analytical rigor. You will translate our brand values into compelling messaging across various digital and traditional channels. We offer a fast-paced, collaborative environment where your ideas will have a direct impact on our market presence. If you are a results-oriented professional who thrives on building brand equity and connecting with audiences, we want to hear from you.
Tanggung Jawab
- Develop and implement integrated marketing communication strategies to enhance brand visibility and market share.
- Manage the end-to-end execution of marketing campaigns across social media, digital platforms, and traditional media.
- Collaborate with stakeholders to ensure all brand messaging is consistent with company vision and voice.
- Monitor and analyze campaign performance metrics to optimize ROI and suggest improvements.
- Create high-quality, engaging content for various marketing collateral, including social media posts, newsletters, and press releases.
- Conduct regular market research to identify trends, customer preferences, and competitor activities.
- Coordinate with creative teams to produce visual assets that align with the brand identity.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 2-3 years of experience in marketing or brand communications.
- Strong understanding of digital marketing tools and performance metrics.
- Excellent copywriting and verbal communication skills in Indonesian and English.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Creative thinker with a data-driven approach to problem-solving.
- Proficient in MS Office, Google Workspace, and basic graphic design tools (e.g., Canva or Adobe Spark).