Deskripsi Pekerjaan
Are you a creative visionary with a passion for driving brand growth? Pelita Jaya Group is seeking a dynamic and results-oriented Marketing Specialist to join our team in Medan Kota. In this role, you will be at the forefront of our brand strategy, conceptualizing and executing innovative campaigns that resonate with our target audience and deliver measurable business growth.
As part of the Pelita Jaya Group family, you will have the opportunity to work on diverse projects that challenge your strategic thinking and creative execution. We are looking for someone who stays ahead of industry trends, thrives in a fast-paced environment, and is eager to turn marketing concepts into powerful business outcomes.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies that align with company growth objectives.
- Plan, execute, and monitor digital marketing campaigns across social media, email, and advertising platforms.
- Conduct deep-dive market research to identify trends, consumer behavior, and competitive landscape.
- Manage content calendars and ensure brand consistency across all marketing channels.
- Analyze campaign performance metrics and generate detailed reports with actionable insights.
- Collaborate with cross-functional teams to integrate marketing efforts with sales and product development.
- Optimize website and landing page performance to improve conversion rates.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
- Minimum 2 years of proven experience in digital marketing or brand management.
- Deep understanding of digital marketing tools (Google Analytics, Meta Ads, SEO/SEM principles).
- Strong analytical skills with the ability to interpret data and translate it into successful strategies.
- Excellent communication skills in Indonesian and English, both written and verbal.
- Creative mindset with the ability to think outside the box and solve complex problems.
- Proactive work ethic and ability to manage multiple projects under tight deadlines.