Deskripsi Pekerjaan
Join Highscope's dynamic marketing team and drive impactful growth strategies! As a Marketing Specialist, you'll play a pivotal role in expanding our student enrollment through innovative digital campaigns, brand development, and community engagement initiatives. This position offers the opportunity to shape our market presence in Sumatera Utara while collaborating with cross-functional teams to deliver measurable results. You'll analyze market trends, optimize lead generation channels, and create compelling content that resonates with our target audience. If you're passionate about education and skilled in transforming marketing concepts into tangible growth, we invite you to contribute to Highscope's mission of excellence.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to increase student enrollment
- Manage digital marketing campaigns across social media, email, and online platforms
- Conduct market research to identify growth opportunities and competitor analysis
- Create engaging content for promotional materials, website, and social media
- Collaborate with sales teams to align marketing efforts with enrollment goals
- Monitor campaign performance metrics and optimize strategies based on data
- Build and maintain relationships with educational partners and community stakeholders
- Coordinate promotional events and open house activities
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 3 years of experience in marketing or education sector
- Proven track record in developing successful enrollment campaigns
- Strong analytical skills with experience in data-driven decision making
- Expertise in digital marketing tools (Google Ads, Facebook Ads, SEO)
- Excellent written and verbal communication skills in Bahasa Indonesia
- Ability to work independently and manage multiple projects
- Creative thinking with problem-solving abilities