Deskripsi Pekerjaan
Are you a creative visionary with a passion for the beauty industry? Nayue Cosmetics Indonesia is seeking a highly motivated and detail-oriented Marketing Specialist to join our dynamic team in Jakarta Utara. As we continue to expand our footprint in the Indonesian beauty market, we are looking for a proactive professional who can help us tell our brand story, drive engagement, and build lasting connections with our customers.
In this role, you will play a pivotal part in executing multi-channel marketing campaigns, analyzing market trends, and ensuring that our brand messaging resonates with our target audience. We value innovation, strategic thinking, and the ability to thrive in a fast-paced environment. If you are ready to make a significant impact on a growing cosmetics brand, we want to hear from you!
Tanggung Jawab
- Develop and execute integrated marketing campaigns across digital and traditional channels.
- Manage social media calendars, content creation, and community engagement to drive brand awareness.
- Monitor market trends and competitor activities to identify growth opportunities.
- Collaborate with the sales and product teams to launch new beauty product lines effectively.
- Analyze campaign performance metrics and provide actionable reports for continuous improvement.
- Coordinate with influencers, brand ambassadors, and media partners for promotional activities.
- Oversee the maintenance of brand identity and consistency across all marketing touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 2-3 years of proven experience in a marketing role, preferably in the cosmetics or fashion industry.
- Strong understanding of digital marketing tools (SEO, SEM, Social Media Ads, Email Marketing).
- Exceptional creative writing and communication skills in Indonesian and English.
- Strong analytical skills with the ability to interpret data and turn it into strategy.
- Proficiency in graphic design tools (Canva, Adobe Creative Suite) is a strong plus.
- Ability to multitask, manage projects under tight deadlines, and work effectively in a team.