Deskripsi Pekerjaan
Are you passionate about educational technology and eager to make a lasting impact on the younger generation? Koding Next, the leading coding and technology school for kids and teens in Southeast Asia, is seeking an enthusiastic and creative Marketing Specialist to join our friendly, collaborative team at our Pantai Indah Kapuk (PIK) branch in Jakarta.
In this role, you will play a crucial part in driving brand awareness, organizing community events, and expanding our student base in the PIK area. You will be responsible for translating Koding Nextâs missionâempowering children with 21st-century digital skillsâinto high-performing local marketing campaigns. If you thrive in a fast-paced environment, love storytelling, and want to work within a growing EdTech ecosystem, we would love to have you on board!
We offer a highly supportive work culture, direct opportunities for professional growth, and a competitive salary package. Bring your passion, energy, and marketing expertise to help us shape the future of tech education!
Tanggung Jawab
- Plan, execute, and monitor local marketing and promotional strategies to increase enrollment at the Koding Next PIK branch.
- Build and maintain strong relationships with local schools, parent associations, and community centers to organize educational roadshows and workshops.
- Coordinate and manage local events, including trial classes, open houses, and coding competitions.
- Manage local social media accounts, creating engaging visual and written content that highlights student achievements and center activities.
- Generate quality leads through both offline initiatives and targeted digital campaigns, and follow up systematically to drive conversions.
- Collaborate closely with the academic and center operation teams to ensure consistent brand messaging and a seamless customer experience.
- Prepare regular reports on marketing performance, lead acquisition channels, and campaign ROI.
Kualifikasi
- Bachelorâs degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 1â2 years of experience in marketing, ideally within the education, EdTech, or enrichment center industries.
- Excellent communication, presentation, and interpersonal skills, with a confident and friendly demeanor.
- Strong understanding of social media marketing trends (Instagram, TikTok) and basic content creation tools.
- Proven ability to plan, organize, and execute offline marketing events successfully.
- Proficiency in written and spoken English and Indonesian.
- Willingness to work on-site at the Pantai Indah Kapuk (PIK) branch and work occasionally on weekends for scheduled events.