Deskripsi Pekerjaan
Are you a visionary marketing leader looking to make a significant impact in the retail industry? Pharos Indonesia is seeking a dynamic Marketing Strategic Manager (Retail) to lead our retail marketing initiatives and drive brand growth across our network. In this pivotal role, you will be responsible for formulating and executing comprehensive retail strategies that align with our corporate vision, ensuring we remain at the forefront of the market.
As the Marketing Strategic Manager, you will act as a bridge between corporate marketing goals and on-ground retail execution. You will lead a talented team of marketing professionals, overseeing the development of promotional campaigns, analyzing market trends, and optimizing our retail experience to maximize customer engagement and sales conversion. If you possess a deep understanding of consumer behavior, data-driven decision-making skills, and a passion for retail excellence, we want to hear from you.
Tanggung Jawab
- Develop and execute high-impact retail marketing strategies that drive brand awareness, customer acquisition, and sales growth.
- Analyze market trends, competitor activities, and consumer insights to identify new business opportunities and optimize market positioning.
- Lead the planning and execution of multi-channel promotional campaigns, including in-store activations, digital marketing, and seasonal sales events.
- Collaborate closely with cross-functional teams, including sales, operations, and supply chain, to ensure marketing initiatives support broader business objectives.
- Manage the retail marketing budget effectively, ensuring cost-efficiency and maximizing return on investment (ROI).
- Oversee the performance of retail marketing activities through KPI tracking and regular reporting, making data-driven adjustments as needed.
- Mentor and develop the marketing team, fostering a culture of creativity, innovation, and continuous improvement.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).
- Minimum of 5-7 years of experience in marketing, with at least 3 years in a strategic or managerial role within the retail sector.
- Strong understanding of retail industry dynamics, including merchandising, store operations, and consumer purchasing behavior.
- Excellent analytical skills with the ability to interpret complex data sets and translate them into actionable strategic plans.
- Proven track record of successfully launching and managing large-scale retail marketing campaigns.
- Strong leadership and communication skills, with the ability to influence stakeholders at all levels.
- Proficiency in marketing automation tools, CRM software, and Google Analytics.