Deskripsi Pekerjaan
Cheesecake Expert is seeking a dynamic Marketing Strategist to join our innovative team in Yogyakarta. As a key driver of our growth, you'll develop data-driven marketing plans that resonate with local audiences while expanding our brand presence. You'll collaborate with creative teams to execute compelling campaigns across digital and traditional channels, analyzing performance metrics to optimize ROI. This role offers the opportunity to shape our market position in Indonesia's competitive F&B sector while working with a passionate team dedicated to culinary excellence.
We offer a collaborative environment where strategic thinking meets creative execution. You'll gain exposure to cross-functional projects spanning product launches, digital transformation, and customer experience initiatives. The ideal candidate will bring fresh perspectives to our marketing ecosystem while respecting our brand heritage and local market nuances.
Cheesecake Expert provides competitive compensation, professional development opportunities, and a culture that values innovation. Join us in crafting memorable brand experiences that delight customers and drive sustainable business growth.
Tanggung Jawab
- Develop comprehensive marketing strategies aligned with business objectives and market trends
- Conduct market research and competitor analysis to identify growth opportunities
- Design and execute multi-channel campaigns (digital, social, traditional)
- Analyze campaign performance metrics and provide actionable insights
- Collaborate with product teams on launch strategies and positioning
- Manage marketing budgets and optimize resource allocation
- Lead cross-functional initiatives with sales, creative, and analytics teams
- Monitor industry innovations and emerging marketing technologies
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years experience in strategic marketing role
- Proven track record of developing successful marketing campaigns
- Strong analytical skills with proficiency in marketing analytics tools
- Expertise in digital marketing channels (SEO, SEM, social media)
- Excellent communication and presentation abilities
- Deep understanding of Indonesian consumer behavior
- Project management experience with demonstrated leadership