Deskripsi Pekerjaan
Join Bimasakti Multi Sinergi as a Marketing Strategy & Content Specialist and become the driving force behind our digital growth. This role goes beyond content creation to encompass comprehensive marketing strategy development, digital campaign management, and data-driven analysis that directly impacts business growth. You'll collaborate with cross-functional teams to craft compelling narratives that resonate with target audiences while optimizing digital ad performance across platforms. The ideal candidate will balance creative content development with analytical rigor to execute campaigns that drive measurable results and brand engagement.
In this dynamic position, you'll own the end-to-end marketing funnel from ideation to analysis, leveraging insights to refine strategies and maximize ROI. You'll work in a fast-paced environment where innovation meets execution, contributing to brand visibility and customer acquisition initiatives. If you're passionate about transforming data into actionable strategies and creating content that converts, this role offers the perfect platform to showcase your expertise.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Create and manage engaging content across multiple channels (social media, blogs, email)
- Oversee digital ad campaigns across platforms including Google Ads and Facebook Ads
- Analyze campaign performance metrics and generate actionable insights for optimization
- Collaborate with design and product teams to ensure brand consistency
- Monitor industry trends and competitor activities to identify growth opportunities
- Manage marketing budgets and report on ROI to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of experience in digital marketing or content strategy
- Proficiency in digital advertising platforms (Google Ads, Meta Ads Manager)
- Strong analytical skills with experience in data interpretation tools
- Excellent writing and editing abilities for various content formats
- Familiarity with SEO/SEM principles and content optimization
- Ability to work collaboratively in cross-functional teams