Deskripsi Pekerjaan
Are you a visionary marketing leader looking to make a significant impact in the retail sector? PT Jaya Baswara Mandiri is seeking a highly experienced and results-driven Marketing Strategy Manager to join our leadership team in Jakarta Utara. In this pivotal role, you will be the architect behind our brand's growth, steering our comprehensive marketing initiatives across digital, e-commerce, and traditional retail channels.
The ideal candidate will possess a deep understanding of the Indonesian consumer landscape and the agility to navigate the rapidly evolving retail market. You will collaborate closely with cross-functional teams to translate business objectives into high-impact marketing campaigns that drive brand equity, customer acquisition, and long-term retention. If you are passionate about data-driven storytelling and have a proven track record of scaling retail brands, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that align with company goals for brand awareness and revenue growth.
- Oversee end-to-end digital marketing and e-commerce operations, optimizing conversion rates and customer journey maps.
- Lead and mentor the marketing team to foster a culture of creativity, analytical thinking, and high performance.
- Conduct deep-dive market research and competitor analysis to identify emerging trends and strategic opportunities.
- Manage the annual marketing budget, ensuring optimal allocation across channels for maximum ROI.
- Partner with sales and product teams to launch new retail initiatives and promotional campaigns.
- Monitor key performance indicators (KPIs) and provide actionable insights through regular reporting to senior management.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
- Minimum of 7+ years of professional experience in marketing management, preferably within the retail or e-commerce industry.
- Demonstrated expertise in both offline retail branding and digital marketing ecosystems.
- Strong analytical skills with the ability to interpret complex data sets and translate them into strategic roadmaps.
- Proven ability to manage and inspire large, diverse teams in a fast-paced environment.
- Excellent communication and stakeholder management skills in both Indonesian and English.
- A proactive, problem-solving mindset with a focus on operational excellence.