Deskripsi Pekerjaan
Are you a visionary marketing strategist looking to make a significant impact in the vibrant market of Bandung? PT Kaya Mulia Anugrah is seeking a highly motivated and creative Marketing Team Leader to spearhead our digital presence. As a key member of our growth team, you will be responsible for conceptualizing, executing, and optimizing innovative marketing campaigns that resonate with our target audience and drive measurable business results.
In this role, you will lead a talented team of creatives and analysts to elevate our brand identity. The ideal candidate is a data-driven storyteller who understands the balance between high-level strategy and granular execution. If you are passionate about digital transformation, content excellence, and brand growth, we invite you to join our journey in shaping the future of our company in the competitive Indonesian landscape.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies that align with business growth objectives.
- Lead and mentor the marketing team to foster a culture of innovation, creativity, and high performance.
- Create high-quality, engaging content across social media, web, and email channels to increase brand awareness.
- Monitor and analyze performance metrics using tools like Google Analytics to optimize ROI.
- Coordinate with cross-functional teams, including Sales and Product, to ensure consistent messaging.
- Manage marketing budgets effectively while identifying new opportunities for customer acquisition.
- Stay ahead of industry trends, competitor activities, and emerging digital marketing technologies.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in digital marketing, with at least 1-2 years in a leadership or supervisory capacity.
- Proven track record of managing successful multi-channel digital campaigns.
- Strong analytical skills and proficiency in tools such as Google Analytics, Meta Business Suite, and SEO platforms.
- Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
- Deep understanding of the Indonesian digital landscape and consumer behavior.
- Creative problem-solver with a strong aesthetic sense for brand development.