Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for beauty and skincare? Char Cosmetic is seeking a creative and analytical Meta Ads Specialist to join our growing marketing team in Jakarta. In this role, you will be the engine behind our digital growth, responsible for scaling our brand presence and driving direct conversions through highly targeted paid advertising campaigns.
You will work closely with our creative and e-commerce teams to craft compelling ad copy, manage budgets, and conduct rigorous A/B testing to ensure we achieve the best possible ROI. The ideal candidate has a deep understanding of the beauty industry landscape and knows how to turn Meta platform data into actionable insights. If you are obsessed with performance metrics and love staying ahead of the latest advertising trends, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage full-funnel Meta Ads campaigns (Facebook & Instagram) to drive brand awareness and sales.
- Conduct continuous A/B testing on ad creatives, audiences, and landing pages to optimize conversion rates.
- Monitor and analyze campaign performance metrics (ROAS, CPC, CTR, CPA) to ensure budget efficiency.
- Collaborate with the content team to provide creative direction for high-performing ad assets.
- Set up and maintain pixel tracking, conversions API, and audience retargeting pools.
- Generate weekly and monthly performance reports with actionable insights for the management team.
- Keep up-to-date with the latest Meta algorithm changes and industry trends to maintain a competitive edge.
Kualifikasi
- Proven experience as a Meta Ads Specialist or in a similar Performance Marketing role (e-commerce or beauty industry preferred).
- Strong analytical skills with proficiency in Meta Ads Manager and Business Suite.
- Ability to interpret complex data sets and translate them into effective campaign adjustments.
- Experience in managing monthly advertising budgets effectively.
- Strong understanding of digital marketing funnels and customer journey mapping.
- Excellent communication and collaborative skills.
- Certification in Meta Blueprint or equivalent digital marketing qualifications is a significant plus.