Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling B2B brands? Eterna Indonesia is looking for a high-performing Meta Performance Marketing Specialist to join our dynamic team. In this role, you will be the engine behind our clients' growth, managing and optimizing high-impact paid advertising campaigns on Meta platforms.
You will play a critical role in driving lead generation, managing conversion funnels, and ensuring every marketing dollar is optimized for maximum ROI. We are looking for an English-proficient expert who understands the nuances of B2B lead generation—from crafting compelling ad copy to deep-diving into A/B testing and reporting analytics. If you thrive in a fast-paced environment and are obsessed with hitting KPIs and booked meetings, we want to meet you.
Tanggung Jawab
- Plan, execute, and scale Meta (Facebook/Instagram) ad campaigns with a primary focus on B2B lead generation.
- Manage end-to-end campaign lifecycles, including audience targeting, bidding strategy, and ad creative optimization.
- Conduct continuous A/B testing on ad visuals, copy, and landing pages to improve conversion rates and lower CPL.
- Analyze campaign performance data to provide actionable insights and reports to stakeholders.
- Collaborate with the creative team to develop high-performing assets tailored to specific target segments.
- Monitor tracking setups (Pixel, Conversions API) to ensure accurate attribution and data integrity.
- Maintain optimal ad spend distribution across campaigns to hit monthly lead and meeting targets.
Kualifikasi
- Minimum 2+ years of experience in performance marketing with a focus on Meta Ads.
- Proven track record in B2B lead generation and driving demo requests or booked meetings.
- Full professional proficiency in English (both written and spoken) is mandatory.
- Advanced knowledge of Meta Ads Manager, Business Suite, and attribution tracking tools.
- Strong analytical mindset with the ability to interpret data and translate it into creative strategy.
- Proficiency in marketing analytics tools (e.g., Google Analytics, CRM software like HubSpot or Salesforce).
- Excellent communication and organizational skills, with a high attention to detail.