Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for growth? We are seeking a highly skilled Performance Digital Marketing Specialist to join our team in Jakarta Utara. In this role, you will be the driving force behind our digital acquisition strategy, managing complex paid media campaigns and optimizing our search engine presence to maximize ROI.
The ideal candidate is a strategic thinker who thrives on analytics, A/B testing, and continuous optimization. You will have the autonomy to shape our digital footprint, manage significant ad budgets, and collaborate with creative teams to ensure our messaging resonates with our target audience. If you are ready to take your digital marketing career to the next level and deliver measurable results in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage comprehensive paid media strategies across Meta, Google Ads, and TikTok Ads.
- Conduct deep-dive data analysis to track campaign performance, identify trends, and optimize for ROAS and CPA.
- Perform continuous A/B testing on ad creatives, landing pages, and audience segments to improve conversion rates.
- Manage end-to-end SEO/SEM initiatives, including keyword research, technical SEO audits, and content optimization.
- Monitor and report on monthly marketing KPIs, providing actionable insights to key stakeholders.
- Stay ahead of digital marketing trends and platform algorithm updates to maintain a competitive edge.
- Collaborate with the design team to produce high-performing creative assets tailored to specific funnel stages.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of hands-on experience in performance marketing, specifically within paid social media and search.
- Proven track record of managing and scaling significant monthly advertising budgets.
- Deep proficiency in Google Analytics, Google Ads Manager, Meta Business Suite, and SEO tools like Ahrefs or SEMrush.
- Strong analytical mindset with the ability to interpret complex data sets into actionable strategies.
- Excellent communication and project management skills with a keen eye for detail.
- Ability to thrive in a target-driven, fast-paced environment with minimal supervision.