Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for the hospitality industry? PT Villa Heritage Bali is looking for a high-impact Performance & Growth Marketer to join our dynamic team in Badung. In this role, you will be the engine behind our digital outreach, responsible for scaling our direct bookings, optimizing customer acquisition costs, and driving revenue growth across our prestigious Azuma brands.
We are seeking a creative strategist who lives and breathes analytics. You will manage end-to-end performance marketing campaigns, from budget allocation and creative testing to conversion rate optimization. If you have a track record of turning insights into scalable growth and are excited about working in the vibrant Bali market, we want to hear from you.
Tanggung Jawab
- Develop, execute, and optimize multi-channel performance marketing campaigns (Meta Ads, Google Ads, TikTok Ads) to increase direct bookings.
- Analyze full-funnel conversion data to identify growth opportunities and optimize the customer acquisition journey.
- Manage monthly advertising budgets with a focus on achieving target ROAS and decreasing CAC.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to continuously improve campaign performance.
- Collaborate with the creative team to produce high-converting content aligned with our brand identity.
- Monitor market trends and competitor activity in the Bali villa and luxury hospitality space to stay ahead of the curve.
- Report on key performance indicators (KPIs) to leadership, providing actionable insights for revenue growth.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2-3 years of proven experience in performance marketing, preferably within the hospitality or travel industry.
- Deep expertise in Google Ads, Meta Ads Manager, and Google Analytics 4.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategy.
- Proven ability to manage budgets and deliver measurable ROI.
- Strong creative mindset with basic knowledge of design tools (e.g., Canva, Adobe Creative Cloud) is a plus.
- Excellent communication skills in English and Bahasa Indonesia.
- Ability to work independently and thrive in a fast-paced environment.