Deskripsi Pekerjaan
Are you a results-driven marketer ready to make a significant impact in the fintech and trading industry? Optimus Auto Trading is looking for a talented Performance Marketer to lead our paid acquisition strategy. We are on an exciting growth trajectory and need a strategic thinker to own our paid growth across international markets. In this role, you will build a high-impact demand generation engine from the ground up, optimizing every campaign to drive quality leads and maximize ROI. If you are passionate about data, conversion rates, and scaling businesses, this is your chance to shape the future of our brand.
Tanggung Jawab
- Own and manage paid growth strategies across international markets, including Google Ads, Meta Ads, and LinkedIn.
- Build and optimize a high-impact demand generation engine from scratch to drive scalable lead generation.
- Analyze performance data using analytics tools to identify trends, optimize campaigns, and improve conversion rates.
- Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
- Manage monthly budgets effectively, ensuring cost-efficiency while maximizing acquisition volume.
- Implement A/B testing strategies to continuously improve ad performance and landing page conversion.
- Monitor competitor activities and market trends to stay ahead in the dynamic trading industry.
Kualifikasi
- Proven experience (3+ years) in performance marketing, digital advertising, or demand generation.
- Strong analytical skills with the ability to interpret complex data sets and drive actionable insights.
- Deep understanding of paid media platforms (Google Ads, Facebook Ads Manager, TikTok Ads).
- Experience working with international markets and cross-cultural campaigns is a significant plus.
- Familiarity with CRM tools and lead nurturing funnels.
- Excellent communication skills and the ability to work in a fast-paced, dynamic environment.
- Knowledge of HTML/CSS basics is a plus.