Deskripsi Pekerjaan
Are you a data-driven growth strategist ready to scale international markets? Optimus Auto Trading is seeking a high-caliber Performance Marketer to join our dynamic team in Jakarta. In this role, you will be the architect of our paid growth engine, responsible for driving high-impact demand generation from the ground up. You will bridge the gap between creative marketing strategies and deep analytical insights to deliver measurable ROI across diverse international landscapes.
You will have the autonomy to experiment with cutting-edge advertising technologies, manage substantial ad budgets, and optimize conversion funnels to capture market share. We are looking for someone who doesn't just manage campaignsâbut builds an ecosystem of sustainable, scalable growth.
Tanggung Jawab
- Develop, execute, and scale multi-channel performance marketing campaigns (Meta, Google Ads, TikTok, and Programmatic) for international markets.
- Manage end-to-end campaign life cycles, including budget allocation, A/B testing, audience targeting, and creative optimization.
- Analyze complex data sets to identify growth bottlenecks and implement data-backed solutions to improve CAC (Customer Acquisition Cost) and LTV (Lifetime Value).
- Collaborate closely with the creative and product teams to design high-converting ad assets and landing pages.
- Conduct deep-dive market research to identify trends and opportunities in the global automotive/trading sector.
- Implement advanced tracking and attribution models to ensure 100% accuracy in campaign performance reporting.
- Continuously optimize conversion funnels through rigorous CRO (Conversion Rate Optimization) strategies.
Kualifikasi
- Bachelorâs degree in Marketing, Business, Data Science, or a related quantitative field.
- 3+ years of experience in performance marketing with a proven track record of scaling paid growth in international markets.
- Expert-level proficiency in Google Ads, Meta Business Suite, and analytical tools like Google Analytics 4, Mixpanel, or Tableau.
- Deep understanding of the full-funnel marketing approach, from top-of-funnel awareness to bottom-of-funnel conversion.
- Strong analytical mindset with the ability to translate complex data into actionable business narratives.
- Experience in managing significant monthly ad spend and working with diverse global audiences.
- Excellent command of English; proficiency in additional languages is a significant advantage.
- Strong project management skills with a 'growth hacker' mentality and high adaptability to fast-paced environments.