Deskripsi Pekerjaan
We are seeking a dynamic Performance Marketing Manager to drive our digital growth through data-driven strategies and measurable results. As a key player in our marketing team, you'll design, execute, and optimize multi-channel campaigns across paid search, social media, email, and display advertising. You'll own the full campaign lifecycle, from ideation and budget management to performance analysis and ROI optimization, ensuring all initiatives align with our business objectives.
The ideal candidate will leverage analytics to identify growth opportunities, test innovative approaches, and scale high-performing campaigns. You'll collaborate with creative teams to develop compelling ad creatives, work with product teams to align marketing with product launches, and provide regular performance reports to stakeholders. If you're passionate about digital marketing and thrive in a fast-paced environment, this role offers the opportunity to make a significant impact on our brand's digital presence.
Tanggung Jawab
- Develop and execute comprehensive performance marketing strategies across paid channels
- Manage PPC campaigns (Google Ads, Meta Ads) with strict budget adherence
- Optimize conversion funnels and landing pages for maximum ROI
- Analyze campaign performance using tools like Google Analytics and Adobe Analytics
- Conduct A/B tests on ad creatives, targeting, and bidding strategies
- Collaborate with creative teams to align messaging with campaign objectives
- Prepare monthly performance reports and strategic recommendations
- Stay current with digital marketing trends and platform algorithm updates
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in performance marketing or digital advertising
- Proven track record of managing campaigns with measurable ROI
- Expertise in Google Ads, Meta Ads Manager, and programmatic advertising
- Strong analytical skills with data-driven decision-making ability
- Experience with marketing automation platforms (e.g., HubSpot, Marketo)
- Excellent knowledge of conversion rate optimization techniques
- Proficiency in HTML, CSS, and JavaScript for landing page edits